Mobiel.nl - motion toolkit
A rebellious wake-up call in motion
The challenge
Mobiel.nl helps customers cut through the noise of endless phone deals with clarity, humor, and a hint of rebellion.
But while their static design system was strong, motion was missing. Social posts, ads, and DOOH screens lacked the same energy that defines the brand.
They needed a clear motion language that could stand up to competitors and a toolkit their in-house team could actually use:
– A guidelines document covering easing, logo, text and transition principles.
– Ready-to-use MOGRT templates and assets for socials and ads in different formats.
– A flexible file structure and export presets for any channel.
Selected assets for the toolkit
The result
The toolkit gives Mobiel.nl’s team freedom to create engaging content fast, while ensuring every piece of motion feels like Mobiel.nl.
From looping social animations to punchy deal buttons and expressive type, motion now works as a wake-up call:
grabbing attention, sparking action, and making the brand impossible to miss.
Little overview of how the MOGRT was setup in After Effects:
